Apu's words - Graffiti, blimp, seersucker
Kalyanasundaram sastrigal set off on his moped, wearing his seersucker angavastram. Business was not good. There were a few families that still liked him, but they were calling only for dharbai, amavasai, replacement poonals. He was lucky to get 3-4 divasams a month.
Yaga Narasimha Sastrigal and his disciples had taken over the market. He was scornful when YN Sastrigal´s ads appeared in block multi-colored Graffiti. He said this was no better than seeing prostitutes phone numbers in telephone booths. Then the advertisements happened on large balloons. Old ladies in Triplicane squinted up at the sky and began calling the number on the balloon. Now, YN had taken to going around Madras in a blimp, administering quick divasams. He was even conducting mass yagnopaveethams from the blimp as it circulated around Marina beach.
Ammani cried today morning when she went to pick up fresh koththamalli. YN Sastrigal had dropped his ads from his blimp right on Kalyanasundaram sastrigal´s garden.
What can Kalyanasundaram sastrigal do? I leave this as an exercise to the diligent reader.