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Ready, Steady, Charity - 13

Apu's words - Graffiti, blimp, seersucker

Annon's take

Kalyanasundaram sastrigal set off on his moped, wearing his seersucker angavastram. Business was not good. There were a few families that still liked him, but they were calling only for dharbai, amavasai, replacement poonals. He was lucky to get 3-4 divasams a month.

Yaga Narasimha Sastrigal and his disciples had taken over the market. He was scornful when YN Sastrigal´s ads appeared in block multi-colored Graffiti. He said this was no better than seeing prostitutes phone numbers in telephone booths. Then the advertisements happened on large balloons. Old ladies in Triplicane squinted up at the sky and began calling the number on the balloon. Now, YN had taken to going around Madras in a blimp, administering quick divasams. He was even conducting mass yagnopaveethams from the blimp as it circulated around Marina beach.

Ammani cried today morning when she went to pick up fresh koththamalli. YN Sastrigal had dropped his ads from his blimp right on Kalyanasundaram sastrigal´s garden.

What can Kalyanasundaram sastrigal do? I leave this as an exercise to the diligent reader.

Comments

Selva said…
Interesting case study - could be given to IIM students.

The case highlights the importance of changing requirements of society based on changing value systems and lifestyles. A strategy always works only under specified conditions, when conditions change the strategy goes for a toss.

You are a marketing person who feels on KS's behalf - evolve a strategy for KS, keeping in mind the constraints imposed by the client (KS) - no gross advertisements.

An analysis of KS shows the following:
KS's strengths - performance of rites in the proper format in other words - quality of product
Weakness - poor visibility, shunning advertisement

In the absence of advertisements, better visibility has to be achieved; as far as product quality is concerned there is no better product.

The web/blog is a new medium. Devise a strategy using the new medium.
Create a user group for KS's clients. These user groups should have their own personal blogs where they share their experiences with KS.

Create a blog for KS - encourage him to share his experiences of his life, significance of the rituals etc. He could also host a discussion forum and a FAQ.

This is just a base idea. I hope KS does well.
Deepa said…
Selva, what?!?!?
Deepa said…
lol...thats funny. No, I meant "excuse me, what have you typed?";-)
Selva said…
Just some comment :) I've posted some comments on your blog too. Pl see the flame warrior link

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Here’s an interesting write-up by Chinna Ammani on stereotypical portrayals in Indian adverts. The opinion expressed is strong and the language uncompromising. Read at your own peril!-a

The Aiyaiyo Syndrome

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Though their voice is dubbed later with a Tamil voice-over, I ensure that they pronounce it the non-Mehmood way. Mehmood has done this major damage to us So…

Bio-data

Married for 31 years, 2 months and 17 days
Six cups coffee a day, brewed everyday of marriage
Three meals a day,
At least two dishes cooked, each meal-time
One snack for every Sunday
Big basket of clothes ironed every Tuesday
Average 18 items of clothing washed per day
Three children
1 miscarriage
One mother-in-law suffered
900 sq metre of floor space mopped, once a day
One caesarean endured
3 chicken poxes, 2 measles, 2 fractures, 8 diarrhoeas, depression, conjunctivitis every summer, 1 tonsilitis and countless common colds and flues
1 job held for 29 years
6 hours slept every night
Sex tolerated every 2nd week
Religious rituals everyone of them, carried out
Not one of them, believed in
Lived 52 years and some
Died exhausted

Overheard, “At least she had the satisfaction of having lived for her family”


http://jikku.blogspot.com/2005/02/quick-tale-3.html#c111042815438237631

The Saturday Poem

Found this in yesterday's paper. Again, I wish I'd written it.

-a

Now and Then

"Now that I'm fifty-seven",
My mother used to say,
"Why should I waste a minute?
Why should I waste a day

Doing the things I ought to
Simply because I should?
Now that I'm fifty-seven
I'm done with that for good."

But now and then I'd catch her
Trapped in some thankless chore
Just as she might have been at
Fifty-three or fifty-four

And I would say to her
(And I have to bite my tongue)
That if you mean to learn a skill
It's well worth starting young

And so, to make sure I'm in time
For fifty, I've begun
To do exactly as I please
Now that I'm thirty-one.

-Sophie Hannah

Lost in Post

To a little boy

It cannot be easy being you. A follow-up act to your more devilishly charming, flamboyant older brother. Before you were born, I was convinced that no child could ever take the special place your brother had come to occupy in my life. I used to argue with your father you would always be a second-born. A runner-up. A bridesmaid (or a best-man, as you turned out to be). That you could never be the prized, cherished, celebrated apple of my eye that my firstborn child was. But how easily you tore down my flimsy little conviction. The minute I saw you, I knew I was gone. What was worse, I succumbed willingly.

My fears that you would be overshadowed by your brother have proven unfounded. Over the past year, you have come into your own as a person. Your brother demands and challenges our love and attention. You, on the other hand, are much more accepting of our distractions with him. It is almost as if you understand that he is used to being the star of the show for much of his…

I ask, you write

Okay, here's the idea. I ask you a question and you write a short story explaining it. Let me give you an example.

What happened when young Padmavathi was drawing water from the well to wash her clothes, early one Margazhi morning?

Annon's story

One morning when Padmavathi was drawing water from the well, she found Pettai Rowdy # 1 Govindarajulu inside the bucket! She dropped it at once and Govindarajulu went down and down and hit the bottom of the well with a Nung sound. His upper and lower teeth fused together and since then he has been fed intravenously. Pettai Rowdy # 2, Ragothaman Iyengar, who suggested this to Govindarajulu, now rules the roost.

After marrying Padmavathi, he is inviting all of you to a water drawing ceremony at the new well they dug in their house.

Jai Ragothaman Iyengar! Jai Padmavathi! Come one, Come all!

-

Here's a question for you.

What happened that made young Meenakshi change her mind about the parrot green saree she had originally chosen and go for a …