Skip to main content

Coffee, tea or Horlicks?

'It is an acquired taste'. I know they say this of delicacies and exotic food. But I would say the same of Horlicks. Yes, good old, friend-of-the-feverish Horlicks. Appparently, it is one of the most popular drinks in the UK! It's hard to imagine big, boozing British blokes drinking a warm mug of malted drink before hitting the sack. It seems they do. I suspect that the renewed interest in the age-old drink has much to do with its latest advertising campaign. Here's how it goes.

Ad 1- Woman comes running into a bus stop to catch a bus which is already waiting there. But just as she is about to board, the bus moves away leaving the woman stranded in the bus stop. Shot of the bus driver and a voice over that says 'How does he sleep at night?'. Bus driver is now in his pyjamas, ready for bed, blissfully downing a steaming mug of Horlicks. Voice over whispers 'Horlicks. For a good night's sleep'.

Ad 2 - Parking attendant checks watch, checks the parking slip displayed on a car window. Checks watch, checks time on parking slip. Does the same third time around and then, boom! slams the much-hated parking penalty ticket on the car window. Skips away merrily to a voice over that says 'How does she sleep at night?'. Parking attendant is at home, ready to go to sleep, sipping on a foaming mug of her favourite malt drink. Voice over, in a whisper, says 'Horlicks. For a good night's sleep'.

I'm going to get my Horlicks fix for the day. I won't drink it. Just gobble it straight off the spoon, like I always have.


Try this combination:

1. Have a Spoon of Horlicks
2. Dont eat immediately
3. Have a Spoon of Sugar

Hipong, Upong, Papang!! (the recent music bit of Horlicks!)

As a senior, I still love Horlicks (all forms) and
my kid like 'Junior' Horlicks!!
Anonymous said…
hi i am ranjit from chennai. was just reading your blogs.
gobble as in *appadiyae saapiduvaen* ?

your blogs are very nice to read.
keep the good work going!!!

tilotamma said…
Horlicks crops up in the most unexpected places. Like the book I was reading recently, Language of Baklava--- there was a Brit boy who loved his 'Nutritious Horlicks' in Jordan.

You May Also Like

Guest blog by Chinna Ammani

Here’s an interesting write-up by Chinna Ammani on stereotypical portrayals in Indian adverts. The opinion expressed is strong and the language uncompromising. Read at your own peril!-a

The Aiyaiyo Syndrome

These days I do what is called as a shooting supervision. When ads are filmed (with lip sync) in Tamizh, my job is to teach models their lines and rehearse with them. Most of them are from Mumbai and are non-Tamilians. So when they have to do a line in Tamil, for example "Adanaaladan Dettol ubayogikaren" (And that's why I use Dettol) , they invariably say "Aadanaladaanu naanu Detttaalu ubayogikkareanu" (Something hideous). Their exaggerated delivery of our supposed accent is all thanks to Hindi actor Mehmood. My blood pressure rises and I yell "DO NOT DO A MEHMOOD HERE. WE DO NOT SPEAK LIKE THAT".

Though their voice is dubbed later with a Tamil voice-over, I ensure that they pronounce it the non-Mehmood way. Mehmood has done this major damage to us So…


Married for 31 years, 2 months and 17 days
Six cups coffee a day, brewed everyday of marriage
Three meals a day,
At least two dishes cooked, each meal-time
One snack for every Sunday
Big basket of clothes ironed every Tuesday
Average 18 items of clothing washed per day
Three children
1 miscarriage
One mother-in-law suffered
900 sq metre of floor space mopped, once a day
One caesarean endured
3 chicken poxes, 2 measles, 2 fractures, 8 diarrhoeas, depression, conjunctivitis every summer, 1 tonsilitis and countless common colds and flues
1 job held for 29 years
6 hours slept every night
Sex tolerated every 2nd week
Religious rituals everyone of them, carried out
Not one of them, believed in
Lived 52 years and some
Died exhausted

Overheard, “At least she had the satisfaction of having lived for her family”

The Saturday Poem

Found this in yesterday's paper. Again, I wish I'd written it.


Now and Then

"Now that I'm fifty-seven",
My mother used to say,
"Why should I waste a minute?
Why should I waste a day

Doing the things I ought to
Simply because I should?
Now that I'm fifty-seven
I'm done with that for good."

But now and then I'd catch her
Trapped in some thankless chore
Just as she might have been at
Fifty-three or fifty-four

And I would say to her
(And I have to bite my tongue)
That if you mean to learn a skill
It's well worth starting young

And so, to make sure I'm in time
For fifty, I've begun
To do exactly as I please
Now that I'm thirty-one.

-Sophie Hannah

Lost in Post

To a little boy

It cannot be easy being you. A follow-up act to your more devilishly charming, flamboyant older brother. Before you were born, I was convinced that no child could ever take the special place your brother had come to occupy in my life. I used to argue with your father you would always be a second-born. A runner-up. A bridesmaid (or a best-man, as you turned out to be). That you could never be the prized, cherished, celebrated apple of my eye that my firstborn child was. But how easily you tore down my flimsy little conviction. The minute I saw you, I knew I was gone. What was worse, I succumbed willingly.

My fears that you would be overshadowed by your brother have proven unfounded. Over the past year, you have come into your own as a person. Your brother demands and challenges our love and attention. You, on the other hand, are much more accepting of our distractions with him. It is almost as if you understand that he is used to being the star of the show for much of his…

I ask, you write

Okay, here's the idea. I ask you a question and you write a short story explaining it. Let me give you an example.

What happened when young Padmavathi was drawing water from the well to wash her clothes, early one Margazhi morning?

Annon's story

One morning when Padmavathi was drawing water from the well, she found Pettai Rowdy # 1 Govindarajulu inside the bucket! She dropped it at once and Govindarajulu went down and down and hit the bottom of the well with a Nung sound. His upper and lower teeth fused together and since then he has been fed intravenously. Pettai Rowdy # 2, Ragothaman Iyengar, who suggested this to Govindarajulu, now rules the roost.

After marrying Padmavathi, he is inviting all of you to a water drawing ceremony at the new well they dug in their house.

Jai Ragothaman Iyengar! Jai Padmavathi! Come one, Come all!


Here's a question for you.

What happened that made young Meenakshi change her mind about the parrot green saree she had originally chosen and go for a …